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The Digital Media Manifesto |
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Source |
J. Ingram |
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Title |
Comments to "Digital Media value chain analysis" by S. Carmichael |
No. |
030825ingram01 |
Here are my suggestions for changes to 030825carmichael01. The only changes are to the Creators row.
In the Definition column, I have changed song-writer to Composer - not all composers are song-writers. I have also added Engraver and Music Copyist.
Professional engravers and music copyists (like me) were not mentioned, - perhaps because they are traditionally an ignored and exploited class. We are not generally allowed to retain the copyright in our creative work. We are paid for doing what we do, and the copyright gets assigned to the body who paid. Improved copying technology and the existence of a working DRM system might change this situation. As Scott's table shows, Producers are losing control to Creators.
The DRM system for recorded music may not be applicable to written work, but I think that copying and performing are two sides (space and time) of the same coin, so the DRM consequences ought, ultimately, to be similar in both areas. This is a very interesting corner of the problem... The space-time bifurcation has consequences in other areas too... :-))
However, bits being what they are, it may after all be possible to develop a DRM system which works for both domains.
|
Player |
Definition |
Examples |
Costs |
Benefits |
Creators |
Composer, Screen writer, Performer, |
A: Time to develop of new skills (training)
|
A: More opportunities to have creations
remunerated (relates to C:) |
|
Producers |
Film/TV/Music studios Publishers |
Sony - film |
A: Loss of control to creators |
A: Increased range of product types /
variations |
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Content repositories |
Library
|
SF Public Lib |
C: Possibility to provide universal access to content |
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Rights societies |
Rights intermediary and standards developer |
ASCAP |
B: Loss of levies |
A: Opportunities of new services |
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DRM solution providers |
Provider of Rights Management Systems, and integrators |
SAP, Rightsline, BearingPoint |
A: Sales and Marketing |
A: Opportunities to deploy solutions. Potential for new products |
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Media companies |
Managers and owner of content, and often production and distribution facilities |
Sony |
B/C: Accelerate transition to digital |
A: More opportunities to distribute content;
e-commerce, data asset; consumer application sales |
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Apps providers |
A: Sales and Marketing |
A: Creation of new markets |
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Aggregators (network) |
Cable, and IP based content providers |
TW |
A: Change in model, retraining, new staff |
B: No need to be concerned with end-user
devices |
|
Aggregators (broadcast) |
Radio / TV Stations |
CBS |
A: Change in model, retraining, new staff |
B: No need to be concerned with end-user
devices |
|
Back-office apps providers |
FICO, DAM, Ad, DRM, Customer Date Base, etc. |
SAP, |
A: Sales and Marketing |
A: Demand for new applications |
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Connectivity providers (network service providers?) |
Two Way-IP based service providers |
TW, Earthlink, |
B: Service
Provisioning
|
A: Opportunities to bundle infrastructure
services with higher-level services |
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Network service providers (Same as above?) |
Cap Exp for development / risk |
More access required by users |
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Portals |
Gateway to key digital media services |
Amazon, e-Music |
A: Right negotiations |
A: More services than possible today |
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Device manufacturers (HW) |
Devices required for management, and consumption of DM all along the Value Chain |
Scientific Atlanta, MAC, Sony |
A: Sales and Marketing |
A/C: Creation of a dynamic market of devices |
|
Device manufacturers (SW) |
OS, game, DM Management SW |
Palm, Real Player, Sony Java, JINI, Windows CE |
A: Sales and Marketing |
A/C: Creation of a dynamic market of software applications |
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End users |
Consumer of Media, commercial and non commercial |
Teenage, Restaurant, Magazine Publisher, |
A: Time to update skills |
Richer access to content |