The purpose of this document is to comment on the "DM Value Chain - Player Definition and Cost / Benefit Matrix" of the referenced document as amended with comments by J Ingram.

DM Value Chain
Player Definition and Cost / Benefit Matrix

 

Player	Definition	Examples	Costs	Benefits
Creators	Composer, Screen writer, Performer, Artist, Engraver, Music Copyist		A: Time to develop of new skills (training) B: New Equipment (Hard and/or Software)	A: More opportunities to have creations remunerated (relates to C:) B: reduced dependence on producers (they don't have to be paid) - comment 1 C: widening of market presence (e.g. via internet) comment 2
Producers	Film/TV/Music studios Publishers	Sony - film Brill – TV RandomHouse	A: Loss of control to creators B: Equipment/SW	A: Increased range of product types / variations C: Potential for control of more value chain elements C: New platforms
Content repositories	Library Studio comment 3	SF Public Lib Turner Classic Movies		C: Possibility to provide universal access to content
Rights societies	Rights intermediary and standards developer	ASCAP HFA	B: Loss of levies	A: Opportunities of new services C: Broaden base geographically
DRM solution providers	Provider of Rights Management Systems, and integrators	SAP, Rightsline, BearingPoint	A: Sales and Marketing C: R&D	A: Opportunities to deploy solutions. Potential for new products
Media companies	Managers and owner of content, and often production and distribution facilities	Sony NYTimes HBO	B/C: Accelerate transition to digital	A: More opportunities to distribute content; e-commerce, data asset; consumer application sales comment 4 B: Radical reduction of piracy
Apps providers			A: Sales and Marketing C: R&D	A: Creation of new markets C: Standards allow expansion
Aggregators (network)	Cable, and IP based content providers	TW CNN	A: Change in model, retraining, new staff B: Servers… C: R&D	B: No need to be concerned with end-user devices C: More ways to offer content
Aggregators (broadcast)	Radio / TV Stations Where does satellite go?	CBS Clear Channel	A: Change in model, retraining, new staff B: Digital Trans C: R&D	B: No need to be concerned with end-user devices C: More ways to offer content
Back-office apps providers	FICO, DAM, Ad, DRM, Customer Date Base, etc.	SAP,	A: Sales and Marketing C: R&D	A: Demand for new applications C: New opportunities to deploy solutions (content management, e-business, billing etc.)
Connectivity providers (network service providers?)	Two Way-IP based service providers	TW, Earthlink,	B: Service Provisioning C:Infrastructure upgrade	A: Opportunities to bundle infrastructure services with higher-level services C: More connectivity/bandwidth required by users
Network service providers (Same as above?)			Cap Exp for development / risk	More access required by users Opportunities to bundle network services with higher-level services
Portals	Gateway to key digital media services	Amazon, e-Music	A: Right negotiations B: Core business development C: Discovery/planning for Products	A: More services than possible today C: Opportunities to bundle search services with actual content offers
Device manufacturers (HW)	Devices required for management, and consumption of DM all along the Value Chain comment 8	Scientific Atlanta, MAC, Sony	A: Sales and Marketing C: R&D	A/C: Creation of a dynamic market of devices
Device manufacturers (SW)	OS, game, DM Management SW comment 5	Palm, Real Player, Sony Java, JINI, Windows CE	A: Sales and Marketing C: R&D	A/C: Creation of a dynamic market of software applications comment 6
End users	Consumer of Media, commercial and non commercial	Teenage, Restaurant, Magazine Publisher,	A: Time to update skills B: Acquisition Costs of HW, SW, and DM	Richer access to content Increased range of utility Access determination / time - location comment 7

 

Comment1	I would say: they are less needed
Comment2	Is this true? Yes, theoretically it is possible, but we have enough evidence that an intermediary is always needed even on the web
Comment3	By content repository I really meant "libraries". I do not understand the meaning of "studio" here.
Comment4	I do not understand "e-commerce, data asset; consumer application sales"
Comment5	I do not understand "game". This is a type of DM. I would add Middleware here
Comment6	This should go to "apps providers"
Comment7	I would add: Easier to create and distribute content
Comment8	I would separate "end user devices" from other "infrastructure" devices
Comment9	I see one function that is missing in the value chain and that is promoter of "artists/content"