The Digital Media Manifesto

 

Source

L. Chiariglione

Title

Comments to "Digital Media value chain analysis by S. Carmichael"

No.

030826chiariglione02

 

The purpose of this document is to comment on the "DM Value Chain - Player Definition and Cost / Benefit Matrix" of the referenced document as amended with comments by J Ingram.

DM Value Chain
Player Definition and Cost / Benefit Matrix

 

Player

Definition

Examples

Costs

Benefits

Creators

Composer, Screen writer, Performer,
Artist, Engraver, Music Copyist

 

A: Time to develop of new skills (training)
B: New Equipment (Hard and/or Software)

A: More opportunities to have creations remunerated (relates to C:)
B: reduced dependence on producers (they don't have to be paid) - comment 1
C: widening of market presence (e.g. via internet) comment 2

Producers

Film/TV/Music studios Publishers

Sony - film
Brill – TV RandomHouse

A: Loss of control to creators
B: Equipment/SW

A: Increased range of product types / variations
C: Potential for control of more value chain elements
C: New platforms

Content repositories

Library
Studio comment 3

SF Public Lib
Turner Classic Movies

 

C: Possibility to provide universal access to content

Rights societies

Rights intermediary and standards developer

ASCAP
HFA

B: Loss of levies

A: Opportunities of new services
C: Broaden base geographically

DRM solution providers

Provider of Rights Management Systems, and integrators

SAP, Rightsline, BearingPoint

A: Sales and Marketing
C: R&D

A: Opportunities to deploy solutions. Potential for new products

Media companies

Managers and owner of content, and often production and distribution facilities

Sony
NYTimes
HBO

B/C: Accelerate transition to digital

A: More opportunities to distribute content; e-commerce, data asset; consumer application sales comment 4
B: Radical reduction of piracy

Apps providers

   

A: Sales and Marketing
C: R&D

A: Creation of new markets
C: Standards allow expansion

Aggregators (network)

Cable, and IP based content providers

TW
CNN

A: Change in model, retraining, new staff
B: Servers…
C: R&D

B: No need to be concerned with end-user devices
C: More ways to offer content

Aggregators (broadcast)

Radio / TV Stations
Where does satellite go?

CBS
Clear Channel

A: Change in model, retraining, new staff
B: Digital Trans
C: R&D

B: No need to be concerned with end-user devices
C: More ways to offer content

Back-office apps providers

FICO, DAM, Ad, DRM, Customer Date Base, etc.

SAP,

A: Sales and Marketing
C: R&D

A: Demand for new applications
C: New opportunities to deploy solutions (content management, e-business, billing etc.)

Connectivity providers (network service providers?)

Two Way-IP based service providers

TW, Earthlink,

B: Service Provisioning
C:Infrastructure upgrade

A: Opportunities to bundle infrastructure services with higher-level services
C: More connectivity/bandwidth required by users

Network service providers (Same as above?)

   

Cap Exp for development / risk

More access required by users
Opportunities to bundle network services with higher-level services

Portals

Gateway to key digital media services

Amazon, e-Music

A: Right negotiations
B: Core business development
C: Discovery/planning for Products

A: More services than possible today
C: Opportunities to bundle search services with actual content offers

Device manufacturers (HW)

Devices required for management, and consumption of DM all along the Value Chain comment 8

Scientific Atlanta, MAC, Sony

A: Sales and Marketing
C: R&D

A/C: Creation of a dynamic market of devices

Device manufacturers (SW)

OS, game, DM Management SW comment 5

Palm, Real Player, Sony Java, JINI, Windows CE

A: Sales and Marketing
C: R&D

A/C: Creation of a dynamic market of software applications comment 6

End users

Consumer of Media, commercial and non commercial

Teenage, Restaurant, Magazine Publisher,

A: Time to update skills
B: Acquisition Costs of HW, SW, and DM

Richer access to content
Increased range of utility
Access determination / time - location
comment 7

 

Comment1

I would say: they are less needed

Comment2

Is this true? Yes, theoretically it is possible, but we have enough evidence that an intermediary is always needed even on the web

Comment3

By content repository I really meant "libraries". I do not understand the meaning of "studio" here.

Comment4

I do not understand "e-commerce, data asset; consumer application sales"
Comment5 I do not understand "game". This is a type of DM. I would add Middleware here
Comment6 This should go to "apps providers"
Comment7 I would add: Easier to create and distribute content
Comment8 I would separate "end user devices" from other "infrastructure" devices
Comment9 I see one function that is missing in the value chain and that is promoter of "artists/content"