The Digital Media Manifesto

 

Source

L.Chiariglione

Title

Response to "Comments on Complete draft of Digital Media Manifesto"

No.

030923chiariglione03

 

Commented text is in italic


1. A new vision statement: (though I am not sure if the new one is better, your comments please)

It's high time for all who believe the Digital Media will bring unprecedented opportunities, to work together to overcome significant obstacles, and eventually realize Digital Media Experience- new ways for people to create, package, distribute, re-purpose, share, personalize and consume Digital Media Contents.

It is a good message and I entirely subscribe to it. But we have to strike a balance between conciseness (and missing important messages) and prolixity (and diluting the strength of the message). I am open to introduce this concept but I need concrete proposals.

2. Digital Media experience (DME)

The term, DME, has been used in the Vision statement and the draft extensively, however, it is a bit vague in terms of what can be considered as DME, in what ways it is significantly better than Analog Media Experience (AME). To make the term better defined will help us to understand what are the new opportunities DM may offer, also to identify what are the obstacles to realize these new opportunities. In my view DME can be much more than just conveniences in DM sharing, copying and delivering, more importantly, DM make it possible for users to easily navigate, search, browse, and personalize DM, at anytime, any place and with any devices. Therefore we are at a major paradigm shift stage in our society. To realize the full potentials of DM, it is crucial to produce metadata of DM and to re-produce different versions of DM for various types of devices and users. Many technology and legal issues remain to be solved to realize the vision of DME, for examples the rights of the metadata and personalized contents, etc. The new technologies such as MPEG7 based media metadata and applications, and re-production and re-purposing of media content for multiple devices, users and channels, etc. will greatly enrich users’ DME.

OK, let's introduce the elements you suggest in the DMP.

3. Success of DM vs. failure, what are they so far?

It is not clear what are the cases of DM success and failures from the draft. I believe it would be very helpful to include several cases of successes and failures of DM. I assume that DVD/VCD are successful story, and music sharing is a failure. In general, I think, for DM storage and playback, we have a lot of successful stories for both storage and playback devices, however, for DM copying and sharing we had many failures such as Napster, etc.

This is a discussion that started with Chris but was not concluded. If we talk of Digitised Media, then I agree that successful cases exist, like CD and DVD along with unsuccessful cases like DAT. Troubles start when we talk about broadcasting. DAB used to be mentioned as an unsuccessful case, but now it seems subscribers are picking up (in UK). Digital TV on Cable TV is also faring well. On the other hand I maintain that Digital TV broadcasting is unsuccessful: no pay TV operator is making money, unless they have a virtual monopoly and DTT is a bloodbath everywhere.

However, these are examples of Digitised Media, while we want to talk about Digital Media. Here my opinion is that there is no single example of success, How to define success in the DM space? I is a combination of

  1. satisfactory end-user experience
  2. respect or rights holder rights
  3. (substantial) profits.

If you agree with my definition I challenge you to provide "successful" examples.

4. Two successful stories of DM

To illustrate we are going into an unprecedented paradigm shift, from Analog Media to the new DME in the mankind history, it is very useful to show the successful stories of DM such as DVD for video storage and broadband connection which make ubiquitous delivery, sharing and applications possible.

4.1 Story 1: DVD

1997

1998

1999

2000

2001

2002

DVD players sold in USA (millions units) (Source 1 - (IRMA))

0.35

1.1

4

8.5

12.6

14.95(projection)

DVD players sold in USA (millions units), from USA today (Source 2- (USA today))


1.4

4

13

25


Source 1: DVD: The Fastest Growing Media Format in History
Remarks by Charles Van Horn, President of the International Recording Media Association (IRMA), at DVD Europe 2002, May 30, 2002, London, England

Source 2: USA today, http://www.usatoday.com/tech/techreviews/products/2002-10-17-dvd-timeline_x.htm

These are excellent data that must be compared to 8 million digital TV set top boxes sold in 2002 worldwide.

4.2 Story 2 – Broadband deployment

I happen to have quite strong opinions about broadband access today. This is a wonderful tool for people to download audio and video files from P2P networks. I do not think ITU-T should boast about it, as much as telcos should stop making innuendo advertisements about using ADSL to download MP3 files.

5. Comments to point 3.1.3 Deployment of broadband access

Given the current robust grows of worldwide deployment of broadband access it’s hard to claim the slow pace of introduction of digital broadband access as one of the reason of the stalemate of DM.

As I said before I do not think that the current state of broadband deployment has much to do with the kind of successful DM advocated by the DMM.

I think rich media content and applications are a very important factor. The provision of rich media content and applications can be addressed from government policy and business development.

Agree.

6. Digitized Media vs. Digital Media

I wonder if we can use Digital Media Storage (DMS) instead of Digitized Media to explicitly indicate the storage aspect of digital media, also we will have DMS and DM in their short dorm, also we will avoid the fact that there two terms have the same abbreviations.. Also we can say that DVD belongs to DMS because it only addresses the storage issue, on the other hand DM will tackle all aspects of CMSU.

DMS would not cover broadcasting which is a clear example of Digitised Media