The Digital Media Manifesto

Source

J. Ingram

Title

Suggestions for the Digital Media Manifesto

No.

030926ingram01

This suggestion supercededs the contribution 030921ingram01

Following my original posting, Leonardo asked:

Do you really want to have this "pro-copyright" publicity?

To which I replied:

Yes. For thirty years I have been working in an industry (the publishing of printed music) which has been all but exterminated by uncontrollable copyright infringement. Written music (not just its publishers) would benefit enormously if publishers had the money to invest in better printed scores and/or new kinds of score (e.g. for distribution on computer screens).

However: This assumes (with the DMM) that technical solutions for DRM are going to be found and that the political obstacles to introducing it will be overcome. I have always said that I think the DMP should be prepared for one or both of these conditions not to be met. If that should happen, then other ways have to be found to ensure the continued existence of culturally important businesses, institutions and individuals. It seems to me that copyright revenues could only be replaced by some form of government support for culturally relevant media businesses. (This goes back to the "public service" debate we had earlier on.) Compensation for plagiarism (the unlicenced use of creative work done by individuals or institutions ) would not involve government expenditure.

So this update of my suggestions includes both research institutions as creators, and the possibility that DRM systems fail to be implemented. This latter suggestion is just prudent, and in no way waters down the attempt of the DMP to solve the problems using DRM systems.

Black text was originally in the DMM. my additions are in blue.


In 4. Benefits of the Digital Media Project
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Rights holders

Security technologies promise rights holders that they will retain control of their assets when they distribute content.
Copyright holders will benefit from a reliable method for detecting copyright infringements.
Creative individuals and institutions will be enabled to track the physical distribution of their work, and to protect themselves from plagiarism, even if that work is not part of a value chain.

The rights and expectations of end users will also be respected. Their rights include privacy and value-for-money. Their expectations include that they will continue to be able to enjoy the products of media industries, the fruits of viable research and other cultural goods.

No DRM solution will be implementable unless it is perceived to consistently respect the rights of all members of society. The last few years have shown that the problem with protected content does not "just" lie with technology. To this end, the DMP will work towards improving public awareness of the needs for copyright and defence against plagiarism.

The DMP will provide a specification of interfaces for interoperable DRM systems, including end user devices. In doing this it will carry over to the digital space the rights that end users have traditionally enjoyed in such a way that the essence of content protection is not put at risk. This will include solving the maze of home user rights. Lastly it will provide recommended practices for conformance. If for any reason DRM systems cannot be implemented, the DMP will take other actions to ensure that culturally relevant businesses, institutions and individuals can continue to exist.

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Here is the original text. I have omitted red text. The last sentence in the first paragraph probably needs reformulating and putting somewhere else (it is not about rights).

Rights holders

Security technologies promise rights holders that they will retain control of their assets when they distribute content. The last few years have shown that the problem with protected content does not "just" lie with technology. There is a need to have consistency of DRM solutions across the value chain and there is the cost of deploying end user devices that are mindful of end user expectations, Then there is the problem of converting a value chain from one way of doing business to another radically different way.

The DMP intends to provide solutions to these problems. It will provide a specification of interfaces for interoperable DRM systems, including end user devices. In doing this it will carry over to the digital space the rights that end users have traditionally enjoyed in such a way that the essence of content protection is not put at risk. This will include solving the maze of home user rights. Lastly it will provide recommended practices for conformance.