The Digital Media Project

Source

S. Ressler

Title

Traditional Rights and Usages Use Case

No.

031021Ressler01r01

 

1. Introduction

The TRU use case presents a scenario.

2. Terms and definitions
a. Conditions -
b. First sale principle -
c. Persistent association -
d. Rights Expressions
e. User -

3. TRU Use Case

Mary, a budding filmmaker is producing her first independent film. She's just a student but has put together a small number of financial backers and is spending the better part of a year working on the project. There is no way she wants to simply give the film away. Mary is also quite savvy about the Internet and the possibilities of using the Web to promote her work. She wants to create a bunch of trailers and spread them to a variety of sites on the net, and explicitly allow people to take them for whatever they want to do, as long as they credit her, and don't make any changes. A bunch of the segments should prove useful to people making sales pitches and she figures what a great way to help spread good word-of-mouth.


Her backers, however, want assurance that she's not giving away the whole store. In addition the ISPs and webmasters of the sites she's interested in want to know that they don't have to put the content behind any type of secure content management system.
Mary is also wise beyond her years and knows that the type of film she's produced will only make money for one or two years, tops. She wants the entire movie to be usable by other creatives in five years with the same restrictions as the trailers and to be put into the public domain after the traditional "founders copyright" of 14 years.


Fortunately the new DMP DRM system let's her license segments of the movie explicitly with the right to clip including the restriction of not-for-profit and to attribute the source and to not tamper with the content. In addition the copyright expiration time frame can also be explicitly specified, show Mary is happy that her work can be used in perpetuity by lots of creatives.