The Digital Media Project

 

Source

Craig Schultz

Title

TRU #28 to time based advertising

No.

040115schultz05

 

Name:

Craig Schultz

Affiliation/additional information:

Multimedia Architectures

Date submitted:

2004/01/15

 

#

Criteria

Description

1.

Name of TRU

TRU of time based advertising.

2.

Summary description of TRU

The ability to include periodic advertisements during digital media access.

3.

Use records of TRU

Since the advent of the first periodical, the creation and distribution of different types of information has been supported by the use of the inclusion of advertising along with the information delivered.

4.

Nature of TRU

Television and radio broadcasts include advertisements on a periodic basis, in some cases 5 minutes of advertising for every 15 minutes of programming.

News papers, magazines and even web sites on the Internet use the display of advertisements even in addition to paid subscription.  Generally the greater the level of subscription, the lower level of advertisements.

5.

Benefits of TRU

Users access costs are reduced as someone else is helping to pay for it.

Distributors are able to provide programming they otherwise could not if they were 100% dependant on subscriptions alone.

6.

Possible digital support

Delivering advertising content along with the digital media originally requested as well as being able to specify the periodicity of its display.

7.

Requirements

The ability to carry and deliver different types and combinations of content in a single distribution.

The ability to define access time relationships between different elements of a given digital media.

8. References