The Digital Media Project

 

Source

Philip Merrill

Title

TRU #85 to syndication

No.

041109merrill01

 

Name:

Philip Merrill

Affiliation/additional information:

Active Contributor, Pasadena, California

Date submitted:

2004/11/9

 

#

Criteria

Description

1.

Name of TRU

TRU to syndication

2.

Summary description of TRU

through syndication a rights holder can simultaneously make his content available to several channels (description per Leonardo e-mail)

3.

Use records of TRU

The realities of syndication can be varied. Combining content into rights packages can be a very effective marketing strategy. For Authors or other creators, having one's work made available by means of syndication can mean the difference between a life of wealth versus struggling to make ends meet. It should be noted that TRU to determine context of use comes into play since syndicated rights packages often have a special flavor or individual style.

print newspaper syndication -- Most pieces of a print newspaper can be assembled from elements provided by syndicators, including news stories, editorial columns, comics and advertisements, although a newspaper is expected to do something on its own as well, such as covering local news stories and providing local advertisements.

cable/satellite network programs -- The shows that are seen on themed cable/satellite networks are often assembled from multiple rights-syndication packages. A producer might "go in with" a syndicator so their shows would be included in content bundles made available (by the syndicator) to cable/satellite networks.

4.

Nature of TRU

Legally supported by most real world systems of contractual commerce. A potential exists for interference from government, advertisers or special interest groups.

5.

Benefits of TRU

Primarily benefits rights holders by allowing them additional access to revenues.

6.

Possible digital support

Our existing expectation regarding grants of rights from Author to Middle-Men that in turn may be granted forward through the value chain should be sufficient to support this, however specific forms of syndication might require additional appropriate rights language for support.

7.

Requirements

none at this time