It is all in the DCI. The future is one where it will be the Digital Object (DI, DCI, DCF) that determines the Value Chain Role a device is to play in each rendering of these objects. This is in sharp contrast from the days where Content was made for the receiving device. Now, any individual will possess minimum capabilities to perform any value chain role, and the role will be dictated by the Rights holder’s of the object and the consent of the device owner. This reality will be the basis of an unprecedented Media business opportunity for the widest array of individuals and companies the world has ever witnessed.

Marc Gauvin

Alicante May 9^th 2005